join the revolution
b. sustainable
this is what we stand for
To us sustainability is a natural part of being a successful business and we always strive to act in an ethical, transparent & responsible manner. Understandably we expect our business partners to do the same.
We interpret sustainability holistically. We are committed to making our products and services as environmentally friendly as possible; recognising that this is a continued effort. Sustainability to us doesn’t just mean the health and happiness of the planet but also the wellbeing of the company and everyone who is a part of it as well. As such, we are raising the standards in the floristry industry and pioneering a more ethical way of working; including adhering to quantifiable standards of social & environmental excellence.
Sustainability is an integrated part of our global business relationships and we work closely with our suppliers and business partners to achieve long-lasting impacts across our entire value chain. Adhering to our Code of Conduct seeks to improve working conditions and environmental practices in our supplier and subcontractor operations and is mandatory for any company that wishes to have a business relationship with us.
b. responsible
leave an impact, not a trace
For such a beautiful industry, floristry produces an exorbitant amount of plastic waste, all of which ends up contributing towards the 600 million tonnes of waste produced in the UK each year.
Globally there has been little meaningful progress by way of sustainable development from the leading florists and product manufacturers and to date, the majority of flowers sold are accompanied by some form of single-use plastic whether that be a bouquet wrapped in cellophane, a plastic net over the flower heads, Sellotape or stickers used to secure packaging or plastic sachets of flower food included in the delivery.
Our response was to leave an impact, not a trace. We want to reduce waste rather than recycle it and from our inception we set ourselves the challenge to become the first online retail florist in the UK to be entirely plastic-free. We achieved this milestone and have started a revolution which we encourage all other florists to follow!
Nowadays we are all becoming more conscious of the environmental impact our daily lives have on the planet and are trying to build more sustainable habits. Whilst this is a necessary and admirable endeavour, navigating the world of sustainability can be a confusing one. Terms like "biodegradable", "compostable" & "organic" are often thrown around but knowing what they actually mean is integral to being able to understand exactly what impact a company's product or service is having on the environment.
We believe that being transparent is an important part of becoming more sustainable. Sharing knowledge about our business and how we produce our product gives you more power as a customer. The more you know, the more informed decisions you can make. We want you to feel confident that the companies you buy from operate responsibly and sustainably and this is why we have detailed the sustainability credentials for each element that will arrive with you:
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We order our flowers directly from a network of growers both in the UK and internationally to supply blooms which are fresher for longer, with zero flower waste.
What's more, our flowers are bought from our network of preferred suppliers. This means growers who cultivate their flowers sustainably, treat their staff fairly and reduce their own impact on the environment as much as possible.
Sustainable production is often operated without the use of chemicals but instead, by using the power of nature and good insects to keep harmful bugs away from the flowers as they grow. As such, it is possible that some flowers may still carry a residue of organic nutrients or a few of these good bugs however our florists always do their best to remove any traces in our London studio. These are not harmful at all and instead further demonstrate that your flowers were sustainably produced.
All our paper packaging is fully recyclable with no need for you to painstakingly separate out the tape and stickers. Luckily for us in the UK, we have a pretty good paper and card recycling stream where 79% of paper is being recovered and recycled so the effort indeed delivers results. This has allowed us to have a high percentage of recycled content within our paper bouquet packaging with added transparency of FSC Mix Certification across our shipping boxes, stationery and stickers. And of course, all are printed with vegetable or soy-based inks.
Our aim from inception was to create beautifully wrapped bouquets which are 100% plastic-free, meaning everything, yes everything is biodegradable. Now what does that mean? Even if all our packaging ends up in your general waste, rest assured it will naturally biodegrade and no toxic chemicals or microplastics will remain. The jute twine and viscose (real wood pulp) ribbon are natural fibres and can be used again and again.
We’ve made sure if it looks like plastic it isn’t. Our flower food sachets and hydration packs are cellulose based and completely compostable, which don’t only biodegrade fully but can become nutrient rich compost if disposed correctly. These are items are certified industrially compostable, which means you can throw it in your council food bin. The exterior bag in the hydration pack is even home compostable, meaning you can throw it on your backyard heap. We’re aiming to make all items home compostable in the near future.
